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The percentage you see on your dashboard is the percentage of positive feedback.
A right swipe (Often) gets a weight of 1.0. A swipe down (Sometimes) gets a 0.5 and a left swipe (Rarely) gets a 0. In other words, for a Sometimes swipe you get half credit.
Here is a simple example: If you only receive sometimes swipes your average would be 50%. If you only receive Often swipes, you receive 100%.
Note that Don’t Know feedback does not factor into the equation at all. Don’t Knows are completely disregarded.